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curriculum vitae

education

Graduate
M. F. A. Graphic Design, Miami International University of Art & Design 2005

Undergraduate
B. F. A. Communication Design, Kutztown University of Pennsylvania 1993

 


experience | industry

dezignrogue Atlanta, GA; Greenville, SC; NYC NY; Miami FL; Allentown PA | 2001 — Present
Role: Own and operate award winning visual communication business
Duties: Hands on design and creative direction, brand design and strategy development. Responsible for all aspects of running a design business from proposal to printing: digital technology, responsive web design, traditional print, graphic design, video and photographic media services.
Deliverables: Cross-functional Team Leadership, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Responsive Web Design, Email Promotion, User Experience, Web Development (HTML5 and CSS3), Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Point of Purchase, Product Design, Marketing Communications, Public Relations, Social Media
Clients: Community Health Care Network, VSE, Inc., Novotorium, Healthy Food Now, Veg-E-Systems, The Program for Women and Families, VillageCare, Agile Interfaces, Combank Medical, Forge3, Style Medspa, New City Realty, Raadical Restaurant, Road Runner Car Wash, Dog Fish Design, The Drain Scoop, Therapy Connections, United Tax Solutions

Deloitte Atlanta, GA | 2015 — 2017
Role: 
Graphic Design Manager
Duties: 
Support/guide partners and pursuit teams through the development of strategic communications for Deloitte’s largest and most complex pursuits. Work closely with senior partners and client service teams in conceptualizing, designing, and developing print/digital client proposals, presentations, and related business development materials that illustrate complex concepts and distinguish Deloitte in the marketplace. Ensure a creative, yet consistent look and feel that adheres to and supports the Deloitte brand, visual identity, and messaging.

Roper Mountain Science Center Greenville, SC l 2014 — 2015
Role: Design Lead and Computer Technology
Duties: Head of design and computer technology team. Accountable for: establishing/maintaining the creative philosophy, brand development, and all aspects of design/promotion reaching from traditional print and responsive web-based to social media and environmental solutions.
Deliverables: Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Responsive Web Design, User Experience, Web Development (HTML5 and CSS3), Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media

get READY girls Doylestown PA l 2007 — 2009
Role: Creative Director/Marketing Director
Duties: Head of the creative department. Responsible for all creative aspects of design from concept through production. Set the tone for the creative philosophy of the company and the standards for the quality of the workmanship. Oversaw the design of branding and advertising to ensure communications support get READY girls’ dialogue with the consumer.
Deliverables: Creative Direction, Design Management, Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Event Design, Exhibit Design, Graphic Design, User Experience, Web Development, Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media

Crayola Easton PA l 2005 — 2007
Role: Design Consultant
Duties: Design team leader. Emphasis on the development and concept of unconventional, new technologies developed by the product team. Focus: an imaginative, experimental design approach.
Deliverables: Concept Development, Visual Communication, Layout, Posters, Packaging, Illustration, Marketing Communications, Point of Purchase, Product Design

The AD Studio Miami FL l 2004 — 2005
Role: Art Director
Duties: Design material for numerous types of visual communication media utilized in advertising and promotion. Work directly with clients and service bureaus for consultation of projects.
Deliverables: Art Direction, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Event Design, Exhibit Design, Graphic Design, User Experience, Web Development, Logo Design, Layout, Posters, Brochures, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media
Clients: Ramada Worldwide, Wingate, Wyndham, Hard Rock Hotel, Royal Caribbean, Meliá Hotels & Resorts Meliá Hotel International, Gran Meliá, Thrifty Car Rental

CEMENT Marketing NYC NY l 2002 — 2004
Role: Creative Director
Duties: Team lead of a flexible, guerrilla marketing team focusing on innovative, strategic thinking, pragmatism, and creativity.
Deliverables: Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Visual Communication, Graphic Design, Ambient Messaging, Marketing Communications, Point of Purchase, Public Relations, Social Media
Clients: BMW Group, New York Department of Health, Sebastian Hair Care, Select NY

CDNOW.com NYC NY l 1996 — 2001
Role: Creative Director
Duties: Creative team lead. Craft and continually refine web-based brand and visual identity. Instrumental in positioning CDNOW for successful joint ventures with MTV, VH1, Rollingstone, AOL, Gap, and others. Facilitate product differentiation as well as core product merchandising. Provide overall design services to the entire corporation, integrating visual image consciousness and consistency into the culture.
Deliverables: Creative Direction, Account Management, Advertising, Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Web Design, User Experience, Web Development, Marketing Communications, Product Design, Account Management, Advertising, Public Relations, Social Media

Consortium Advertising Bethlehem PA l 1993 — 1996
Role: Art Director
Duties: Manage art department. Develop and execute progressive design concepts for clients. Play a vital role in the creative process.
Deliverables: Account Management, Advertising, Art Direction, Creative Strategy, Concept Development, Brand Development, Corporate Branding, Visual Communication, Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Image Manipulation
Clients: United Way, Arts Alive! Magazine, Lakes and Commerce Plaza, LifePath.org

 


accomplishments | design work reviewed and featured

Deloitte Innovation and Creative Excellence (ICE) Award Recipient
One of my graphic design pieces was selected from an international pool of works created in Deloitte’s Creative Development department to receive an Innovation and Creative Excellence (ICE) award in the best packaging category. Only one design solution is selected per year to represent the “best of the best” in design innovation and creativity.

dezignrogue’s Brand Philosophy Featured in Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself
Robin Landa’s book is a guided journal designed to help you explore, develop, distill and determine a distinctive brand essence, differentiate yourself and create your visual identity.

Aspire Magazine — “shout out” Series Featuring Designer Corey Reifinger Highlighted
Lehigh Carbon Community College’s Magazine Aspire was named the nation’s best alumni magazine for colleges in 2006.

7th Annual W³ Awards — Gold Winner — dezignrogue.com in General Website Self Promotion Category
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

Creativity Print & Package International Awards — Gold Winner — The Science of Design: Rorschach Inkblot Test in Poster Campaign Category
The Creativity Print and Packaging International Awards is one of the longest running independent international advertising and graphic design competitions showcasing leading-edge design from across the globe.

Screamer Co.’s SIX Annual Art Book — Mannequin Poster Design Featured
Screamer Co. celebrates its six-year anniversary with the release of their seventh annual art book. The publication highlights collaborative works from artists all over the world.

Creativity Media & Interactive International Awards — Honorable Mention — dezignrogue.com in Website, Self-Promotion Category
The Creativity Media and Interactive International Awards is one of the longest running independent international advertising and graphic design competitions showcasing leading-edge design from across the globe.

International Hermes Creative Awards — Honorable Mention — dezignrogue.com in Website Overall/Corporation Category
International Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

The Communicator Awards — Award of Distinction — Shout Out Ross Moody in Marketing and Promotion Poster Category
The Communicator Awards is the leading international awards program receiving over 6,000 entries from agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards — Award of Distinction — dezignrogue.com in Website Self Promotion Category
The Communicator Awards is the leading international awards program receiving over 6,000 entries from agencies of all sizes, making it one of the largest awards of its kind in the world.

American Advertising Federation — Bronze Winner — dezignrogue.com
With over 60,000 entries annually, the International ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from everywhere worldwide.

International AVA Awards — Gold Winner — dezignrogue.com in Website Design Category
AVA Awards is an international creative competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

International AVA Awards — Honorable Mention — dezignrogue.com in Corporation Design Category
AVA Awards is an international creative competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

The New Big Book of Layouts — get READY girls! Product Catalog Featured
Book features more than 750 outstanding, rarely seen examples of how the world’s best designers create the world’s best layouts.

The New Big Book of Layouts — game day girls Product Catalog Featured
Book features more than 750 outstanding, rarely seen examples of how the world’s best designers create the world’s best layouts.

International MarCom Awards — Platinum Winner — dezignrogue Logo
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals involved in the concept, writing and design of marketing and communication programs, print, visual and audio materials.

International MarCom Awards — Honorable Mention — Kutztown University of Pennsylvania Holiday Card
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals involved in the concept, writing and design of marketing and communication programs, print, visual and audio materials.

International Hermes Creative Awards — Gold Winner — “I Want It!” Ad Campaign for Voice Systems Engineering
International Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

International MarCom Awards — Gold Winner — get READY girls! Website Design
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals involved in the concept, writing and design of marketing and communication programs, print, visual and audio materials.

American Design Awards — get READY girls! Website Design
The American Design Awards provide a fair and ethical platform for graphic and web designers to compete on, providing a global audience to which they can showcase their talents.

American Advertising Federation Addy award — Gold Winner — Self Promotion Poster Series
With over 60,000 entries annually, the International ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from everywhere worldwide.

1000 More Greetings: Creative Correspondence Designed for All Occasions — Chief Petty Officer, Charles T. Crawford’s Military Service Retirement Announcement Featured
Book features examples of 1000 inspirational examples of invitations, announcements, greetings, and self promotions are created using unique materials and expressive treatments.

Untitled32.com, April 2010 Issue — Featured Designer
Untitled32.com is a design based publication for graphic designers providing inspirational articles, exceptional design work and current events.

HGTV (Home & Garden Television), Rate My Space Television Show
Environmental Design Featured.

DIY (Do It Yourself Network), Bathtastic Television Show
Environmental Design Featured.

CNBC’s “The Big Idea with Donny Deutsch”
Game Day Girls! Package Design Featured.

M.F.A. Thesis Exhibition featured in Creativity Magazine’s 2006 Guide to Ad & Design Schools Section, pg. 48.

 


professional membership

SECAC (Southeastern College Art Conference)
SECAC is a non-profit organization that promotes the study and practice of the visual arts in higher education on a national basis. SECAC facilitates cooperation and fosters on-going dialog about pertinent creative, scholarly and educational issues among teachers and administrators in universities, colleges, community colleges, professional art schools and museums; and among independent artists and scholars.

American Advertising Federation (AAF), Greenville, SC
Cultivating a strong relationship with the American Advertising Federation (AAF) Greenville allows the University of South Carolina Upstate’s Department of Fine Arts and Communication Studies to build industry contacts for our students working to enter the visual communication field. AAF Greenville is comprised of nearly 100 members working in advertising, marketing, media, public relations and other visual communication related industry businesses throughout Greenville, Spartanburg and Anderson.

American Institute of Graphic Arts (AIGA), Atlanta Chapter
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force.

The Art Directors Club of Philadelphia
The Art Directors Club is an American professional association of advertising art directors and graphic designers. The ADC’s goal is to foster collaboration and inspiration among existing creatives, elevate local talents and resources, and empower the next generation of creative professionals.

 


community service | pro-bono

No Vacancies Window Project; Spartanburg, SC
Student run Club Art + Design and the Spartanburg Art Museum teamed up to hold the “What you see is what you get” No Vacancies Window Design Project. The theme and resulting installation displayed in the windows of historical downtown buildings will challenge the public influencing viewers to understand that looks aren’t everything.

The Committee on Special Education 8; New York NY
Donated logo design services for The Division of Students with Disabilities & English Language Learners Committee on Special Education 8’s participation in the Avon Breast Cancer Awareness Walk.

Community of Schools, Pennsylvania Power and Light Corporation; Allentown PA
PPL Corporation partners with Central Allentown Schools to offer student support services programs. I coordinated with Crayola to donate art materials to the students.

Designathon: Coordinator, Planning Committee, Team Leader; Kutztown PA
In charge of co-developing, planning and organizing Kutztown University’s annual designathon. Responsible for contacting potential clients, reviewing applications, choosing winners and coordinating event. Work closely with students, clients and other faculty members to create a successful 24 hour period of student donated design services for non-profit clients. Marking the 5th Annual Designathon, the 2011 event provided 1,800 hours of community service valued at approximately $49,250.

Community Health Care Network; New York City NY
CHN focuses on providing exceptional medical and social services to all people throughout New York, regardless of age, race, income, sex, or sexual orientation. Donated design services for CHN’s Education and Outreach Quality Improvement Report.

National Association of Elementary Principals; Alexandria VA
Donated graphic design services for National Distinguished Principals (NDP) event brochure. The NDP program promotes educational excellence for pre-K-8 schooling and calls attention to the fundamental importance of the school principal. The event is sponsored by the National Association of Elementary School Principals in cooperation with the U.S. Department of Education.

Chief Petty Officer, Charles T. Crawford; Washington DC
Donated graphic design services to announce military service retirement. Selected to be featured in Rockport Publishers’ book, 1000 More Greetings: Creative Correspondence Designed for All Occasions.

 


experience | academia

Savannah College of Art and Design, Atlanta, GA l March 2017 — Present
Role:
Associate Chair, Graphic Design
Duties: Lead a vibrant team that nurtures the next generation of visual communication
innovators. The core of graphic design at SCAD is design thinking. This fundamentally creative process — thinking by doing — encourages students to see differently, shift focus, look from multiple perspectives, and realize how perception influences meaning. SCAD’s award-winning future graphic designers become fluent in the visual language that defines today’s powerhouse brands and top-flight organizations.

General Assembly, Atlanta, GA l July 2015 — 2017
Role:
Part-Time Visual Design Instructor
Duties:
General Assembly focuses on education for individuals and enterprises in the areas of technology, design, and entrepreneurship. Classes and workshops offered: Personal Branding, Building Your Portfolio, Introduction to Photoshop, Introduction to InDesign

University of South Carolina Upstate, Greenville/Spartanburg, SC l August 2013 — May 2015
Role: Associate Professor of Graphic Design
Duties: Develop/evolve the graphic design program with the goal of narrowing the distance between design education and practice. My roles as Creative Director/Creative Strategist armed me with industry experience I’ve adapted for use in the classroom. If advancements in graphic design occur, this innovation is integrated into the course curriculum to better align design education with our industry’s ever evolving demands. Responsible for teaching Freshman, Sophomore, Junior and Senior level undergraduate students.

St. John’s University, New York City, NY l January 2013 — June 2013
Role: Associate Professor of Graphic Design
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.

Lehigh University, Bethlehem PA l January 2012 — June 2012
Role: Professor in the Art, Architecture and Design Program
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.

Kutztown University, Kutztown PA l June 2005 — August 2011
Role: Assistant Professor of Communication Design (Tenure)
Duties: Advertising Design I, Advertising Design II, Senior Seminar: Consumer Product Advertising, Senior Seminar: Non-Profit/Corporate Institutional Advertising, Visual Translation, Introduction to Digital Design II, Print Production and Historical Survey of Graphic Design B.

Recipient of Kutztown University’s 2010-2011 John P. Schellenberg Award for Excellence in Teaching and Learning
Recognized and honored for innovative approaches to teaching. Notably, taking the elements of the Historical Survey of Graphic Design large classroom lecture format and reinventing the course as an online offering and researching the methodology of “fine art distance learning” in order to discover new ways to offer virtual classes that are specifically crafted for the visual learning style of art students. The knowledge and research in the use of technology in the curriculum resulted in presentations to the College of Visual and Performing Arts faculty, at the invitation of the Dean of the College of Visual and Performing Arts, to the Kutztown University campus through the Center for Enhancement of Teaching and at the Pennsylvania State System of Higher Education system-wide conference in Harrisburg, Pennsylvania.

 


courses taught at university of south carolina upstate

SART201 Graphic Design Studies
Social, cultural, political, technical, and artistic frameworks that comprise the discipline of graphic design. Emphasis on reading, research and written material.

SART214 Graphic Design I
Creative problem solving with emphasis on 2-D solutions to conceptual problems; translation of concept into form using word, image and layout; introduction to history of graphic design and typography.

SART318 Interface Design 1
Introduction to technical, aesthetic concepts and problem solving of interface design including but not limited to web design, collection and preparation for basic assets (graphics, video, sound). This 3-credit course covers the use of the Dreamweaver software, HTML and CSS to create web pages.

SART490 Senior Seminar Graphic Design
Portfolio finalization, preparation of student identity systems, oral presentation, and exploration of current ethical and occupational issues.

 


courses taught at st. john’s university

ART2145 History of Visual Communications
This is 3 hour lecture class focuses on the history of design and illustration. It serves graphic design and illustration majors and students from elsewhere in the university.

 


courses taught at lehigh university

DES53 Graphic Design 1
This course is an introduction to the design process, with a primary focus on concept development and craft. Through projects and exercises students learn what tools are necessary to produce conceptually based design. In addition, they learn how to use typography as the basic material of communication. Students explore and appreciate typography through experimentation and design projects Additionally, students are introduced to the basics of print production. Through critiques and presentations, students learn how to communicate their viewpoints and sensibilities. This is a studio course.

DES253 Graphic Design 3: Brand Experience
This advanced course focuses on teamwork, developing marketing strategy, and professional practice. Students learn the various aspects of design including corporate identity, branding, rebranding and self promotion. Through critiques and presentations, students learn how to communicate their viewpoints and sensibilities. This is a studio course.

 


courses taught at kutztown university

CDH151 Historical Survey of Graphic Design B
Graphic design, advertising design and illustration matured in the 20th Century into recognized professions. This course emphasizes the search to give visual form to ideas and concepts as created within these professions and to delineate how these professions bring order and clarity to information dissemination. 3 s.h. — 3 c.h.

CDE122 Introduction to Digital Design II
This Sophomore-level course is an intermediate-to-advanced course which continues to build on the concepts and skills established in CDE 022 Introduction to Digital Design I. CDE 122 Introduction to Digital Design II augments skills required to proceed with further professional growth in the communication design industry as well as introduce additional and more complex material. Introduction to Digital Design II concentrates on the creation and manipulation of both vector and raster graphic images as well as expands on the more highly-evolved editing capabilities of various layout applications. This is a studio course. 2 s.h. — 3 c.h.

CDE141 Visual Translation
This Sophomore-level course is the study and practice of techniques for representing visual ideas. A variety of tools and contemporary technology will be used in developing designs for presentation. This is a studio course. 4 s.h. — 6 c.h

CDE220 Print Media Production
A half-semester course in the study of print media reproduction processes to facilitate effective preparation of art for the various contemporary printing methods. 2 s.h. — 6 c.h.

CDE241 Advertising Design I
Advertising Design 1, a Junior-level course, is the study of the history and the fundamentals of advertising, the breakdown of roles within an advertising agency, and the function of the advertising designer relative to this hierarchy. Emphasis will be placed on accurate communication of the advertiser’s message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand personality. This is a studio course. 4 s.h. — 6 c.h.

CDE242 Advertising Design II
Advertising Design II, a Junior-level course, is a continuation of the study and development of advertising. Emphasis is placed on creative solutions that are “on strategy” regardless of the media. This is a studio course. 4 s.h. — 6 c.h.

CDE383 Senior Advertising Seminar: Non-Profit/Corporate Institutional
This Senior Seminar in advertising is a continuum of the study of advertising with emphasis on the total campaign as it applies to non-profit and corporate/institutional advertising. This is a studio course. 2 s.h. — 6 c.h.

CDE384 Senior Advertising Seminar: Consumer Product Advertising
This Senior Seminar in advertising is a continuum of the study of advertising with emphasis on the total campaign as it applies to consumer product advertising. This is a studio course. 2 s.h. — 6 c.h.

 


student honors | awards

Jeffrey Blair awarded a 2013 International AAAward — Silver
Art Directed Jeffrey Blair in a SART 490 Senior Seminar course class project that won an International AAAward. With over 60,000 entries annually, the International AAAwards are the world’s largest and arguably toughest advertising competition. The AAAwards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from everywhere worldwide.

2010 Yellow Pages Advertising Challenge — Special Recognition
Art Directed student designer Jeremy Gilberto in a CDE383 Senior Advertising Seminar: Non-Profit/Corporate Institutional course class project. Jeremy created a Yellow Pages advertising campaign (a corporate identity system, yellow page print advertisements, transit advertisements, a television commercial and ambient concept) for Haven Bay, a fictional Veterinary Hospital. Jeremy placed in the top 25 out of approximately 1,050 entries representing the work of over 1,700 students.

Art Directed student designer Jeremy Gilberto in an Advertising Design 11 course class project.
Jeremy created a series of transit advertisements for the brand Diesel jeans. Jeremy’s designs were selected for publication in CMYK’s Top 100 New Creatives 47 in the categories of art direction, copywriting, design, illustration and photography.

 


references

Michael Weeks
Director
Roper Mountain Science Center
864 355 8935
mweeks@greenville.k12.sc.us

Jane Nodine
Assistant Chair, Professor, Fine Arts and Communication Studies
University of South Carolina Upstate
864 503 5838
jnodine@uscupstate.edu

Karen Kresge
Chair, Associate Professor, Communication Design
Kutztown University
610 683 4532
kresge@kutztown.edu

Sally Vassalotti
Creative Manager
VSE, Inc.
215 953 8568 x235
svassalotti@vseinc.com

Hyram Laurel
Manager
Community Health Care Network
212 979 0347
hyramnewyork@hotmail.com