curriculum vitae
education
Graduate
M. F. A. Graphic Design, Miami International University of Art & Design 2005
Undergraduate
B. F. A. Communication Design, Kutztown University of Pennsylvania 1993
experience | industry
Morehouse School of Medicine (MSM)
Atlanta, GA l February 2024–Present
Role: AVP, Brand and Creative Services
Duties: Fulfill a design-for-good social mission—lead the creation and advancement of health equity to achieve health justice through emotive, engaging, and empowering visual communications. Develop, integrate, and maintain comprehensive institution-wide brand and visual communication strategies across all university and health system touchpoints that reinforce, enhance, and further strengthen the MSM brand.
Savannah College of Art and Design (SCAD)
Atlanta, GA l January 2022–January 2024
Role: Senior Executive Director of Design for Good
Duties: A community-focused design philosophy is an integral component of SCAD’s heart and creative spirit. Shape a clear vision, champion, and cultivate a design for good culture through every SCAD touchpoint. Lead all aspects of SCAD SERVE, the university’s social impact design studio, and unleash the ingenuity, academic resources, and creative brilliance of the SCAD community to address food insecurity, homelessness, clothing shortages, and environmental sustainability through meaningful design solutions that improve quality of life. Deliver at both strategic and tactical levels—conceptualize and offer a hands-on approach while implementing university-wide transformative community-focused design for good initiatives. Educate internal and external affiliates to ensure the SCAD community remains true to our design for good brand approach and values.
Deloitte
Atlanta, GA | 2015–2017
Role: Graphic Design Manager
Duties: Guide partners and client service pursuit teams through the development of strategic communications for Deloitte’s most complex pursuits. Facilitate the concept, design and development of client proposals, presentations and related business development materials that distinguish Deloitte in the marketplace. Innovative solutions ensure visual storytelling reaffirms Deloitte’s visual identity and brand messaging.
Roper Mountain Science Center
Greenville, SC l 2014–2015
Role: Design Lead and Computer Technology
Duties: Head of design and computer technology team. Accountable for: establishing and maintaining the creative philosophy, brand development and all aspects of design and promotion reaching from traditional print and responsive web-based to social media and environmental solutions.
Deliverables: Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Responsive Web Design, User Experience, Web Development (HTML5 and CSS3), Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media
get READY girls
Doylestown PA l 2007–2009
Role: Creative Director/Marketing Director
Duties: Head of the creative department. Responsible for all creative aspects of design from concept through production. Set the tone for the creative philosophy of the company and the standards for the quality of the workmanship. Oversaw the design of branding and advertising to ensure communications support get READY girls’ dialogue with the consumer.
Deliverables: Creative Direction, Design Management, Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Event Design, Exhibit Design, Graphic Design, User Experience, Web Development, Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media
Crayola
Easton PA l 2005–2007
Role: Design Consultant
Duties: Design team leader. Emphasis on the development and concept of unconventional, new technologies developed by the product team.
Focus: an imaginative, experimental design approach.
Deliverables: Concept Development, Visual Communication, Layout, Posters, Packaging, Illustration, Marketing Communications, Point of Purchase, Product Design
The AD Studio
Miami FL l 2004–2005
Role: Art Director
Duties: Design material for numerous types of visual communication media utilized in advertising and promotion. Work directly with clients and service bureaus for consultation of projects.
Deliverables: Art Direction, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Event Design, Exhibit Design, Graphic Design, User Experience, Web Development, Logo Design, Layout, Posters, Brochures, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media
Clients: Ramada Worldwide, Wingate, Wyndham, Hard Rock Hotel, Royal Caribbean, Meliá Hotels & Resorts Meliá Hotel International, Gran Meliá, Thrifty Car Rental
CEMENT Marketing
New York NY l 2002–2004
Role: Creative Director
Duties: Team lead of a flexible, guerrilla marketing team focusing on innovative, strategic thinking, pragmatism and creativity.
Deliverables: Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Visual Communication, Graphic Design, Ambient Messaging, Marketing Communications, Point of Purchase, Public Relations, Social Media
Clients: BMW Group, New York Department of Health, Sebastian Hair Care, Select NY
dezignrogue
Atlanta, GA; Greenville, SC; NYC NY; Miami FL; Allentown PA | 2001–Present
Role: Own and operate award winning visual communication business
Duties: Hands on design and creative direction, brand design and strategy development. Responsible for all aspects of running a design business from proposal to printing: digital technology, responsive web design, traditional print, graphic design, video and photographic media services.
Deliverables: Cross-functional Team Leadership, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Responsive Web Design, Email Promotion, User Experience, Web Development (HTML5 and CSS3), Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Point of Purchase, Product Design, Marketing Communications, Public Relations, Social Media
Clients: Community Health Care Network, VSE, Inc., Novotorium, Healthy Food Now, Veg-E-Systems, The Program for Women and Families, VillageCare, Agile Interfaces, Combank Medical, Forge3, Style Medspa, New City Realty, Raadical Restaurant, Road Runner Car Wash, Dog Fish Design, The Drain Scoop, Therapy Connections, United Tax Solutions
CDNOW.com
New York NY l 1996–2001
Role: Creative Director
Duties: Creative team lead. Craft and continually refine web-based brand and visual identity. Instrumental in positioning CDNOW for successful joint ventures with MTV, VH1, Rollingstone, AOL, Gap and others. Facilitate product differentiation as well as core product merchandising. Provide overall design services to the entire corporation, integrating visual image consciousness and consistency into the culture.
Deliverables: Creative Direction, Account Management, Advertising, Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Web Design, User Experience, Web Development, Marketing Communications, Product Design, Account Management, Advertising, Public Relations, Social Media
Consortium Advertising
Bethlehem PA l 1993–1996
Role: Art Director
Duties: Manage art department. Develop and execute progressive design concepts for clients. Play a vital role in the creative process.
Deliverables: Account Management, Advertising, Art Direction, Creative Strategy, Concept Development, Brand Development, Corporate Branding, Visual Communication, Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Image Manipulation
Clients: United Way, Arts Alive! Magazine, Lakes and Commerce Plaza, LifePath.org
experience | academia
Savannah College of Art and Design (SCAD)
Atlanta, GA l September 2018–December 2022
Role: Associate Dean of Academic Services
Duties: Provide vision and leadership that align with SCAD’s initiatives with a particular focus on communication arts (advertising, graphic design, illustration, photography and sequential art) and fine arts (painting and sculpture). Prepare and revise academic program plans, initiate academic integrity and quality, establish academic goals, promote and serve as a model for teaching achievement, advocate on behalf of student and faculty interests and act as a liaison between students, faculty and administration.
Savannah College of Art and Design (SCAD)
Atlanta, GA l March 2017–September 2018
Role: Associate Chair, Graphic Design
Duties: Lead a vibrant team that nurtures the next generation of visual communication innovators. The core of graphic design at SCAD is design thinking. This fundamentally creative process — thinking by doing — encourages students to see differently, shift focus, look from multiple perspectives and realize how perception influences meaning. SCAD’s award-winning future graphic designers become fluent in the visual language that defines today’s powerhouse brands and top-flight organizations.
General Assembly
Atlanta, GA l July 2015–2017
Role: Part-Time Visual Design Instructor
Duties: General Assembly focuses on education for individuals and enterprises in the areas of technology, design and entrepreneurship. Classes and workshops offered: Personal Branding, Building Your Portfolio, Introduction to Photoshop, Introduction to InDesign
University of South Carolina Upstate
Greenville/Spartanburg, SC l August 2013–May 2015
Role: Associate Professor of Graphic Design
Duties: Develop and evolve the graphic design program with the goal of narrowing the distance between design education and practice. My visual communication lead roles armed me with industry experience I’ve adapted for use in the classroom. If advancements in graphic design occur, this innovation is integrated into the course curriculum to better align design education with our industry’s ever evolving demands. Responsible for teaching Freshman, Sophomore, Junior and Senior level undergraduate students.
St. John’s University
New York, NY l January 2013–June 2013
Role: Associate Professor of Graphic Design
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.
Lehigh University
Bethlehem PA l January 2012–June 2012
Role: Professor in the Art, Architecture and Design Program
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.
Kutztown University
Kutztown PA l June 2005–August 2011
Role: Assistant Professor of Communication Design (Tenure)
Duties: Advertising Design I, Advertising Design II, Senior Seminar: Consumer Product Advertising, Senior Seminar: Non-Profit/Corporate Institutional Advertising, Visual Translation, Introduction to Digital Design II, Print Production and Historical Survey of Graphic Design B.
Recipient of Kutztown University’s 2010–2011 John P. Schellenberg Award for Excellence in Teaching and Learning
Recognized and honored for innovative approaches to teaching. Notably, taking the elements of the Historical Survey of Graphic Design large classroom lecture format and reinventing the course as an online offering and researching the methodology of “fine art distance learning” in order to discover new ways to offer virtual classes that are specifically crafted for the visual learning style of art students. The knowledge and research in the use of technology in the curriculum resulted in presentations to the College of Visual and Performing Arts faculty, at the invitation of the Dean of the College of Visual and Performing Arts, to the Kutztown University campus through the Center for Enhancement of Teaching and at the Pennsylvania State System of Higher Education system-wide conference in Harrisburg, Pennsylvania.
references
Michael Weeks
Director
Roper Mountain Science Center
864 355 8935
mweeks@greenville.k12.sc.us
Jane Nodine
Assistant Chair, Professor, Fine Arts and Communication Studies
University of South Carolina Upstate
864 503 5838
jnodine@uscupstate.edu
Karen Kresge
Chair, Associate Professor, Communication Design
Kutztown University
610 683 4532
kresge@kutztown.edu
Hyram Laurel
Manager
Community Health Care Network
212 979 0347
hyramnewyork@hotmail.com
