the science of design: the rorschach inkblot test poster series

I often catch myself repeating tried and true design mantras when mentoring teams. The “words to design by” poster series brings these motivating words of wisdom to life through the union of type and image.

concept

What do you want your audience to see? Remember, we interject personal life experience into every piece of visual communication we encounter. This idea is supported by the Rorschach inkblot test inspired imagery. The Rorschach technique is a psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed. While I embrace happy accidents throughout the creative process, I stress there must be purpose, strategy and intent behind every mark we make.

awards and honors

Creativity Print & Package International Awards — Gold Winner — Poster Campaign Category

The Creativity Print and Packaging International Awards is one of the longest running independent international advertising and graphic design competitions showcasing leading-edge design from across the globe.

project details

The Science of Design: The Rorschach Inkblot Test

Titles

• What you lookin’ at? Design is 98% psychology and 2% type and image.
• Design is the science of perception.
• The more I see the less I know for sure. The design scientific formula: make marks that communicate and motivate.

Copy

• What do you want your audience to see?