I AM MSM — 50th anniversary celebration

The branding for MSM’s 50th-anniversary celebration is a seamless extension of the square symbolism established within the MSM brand identity. The square, a universal representation of stability, strong foundations and reliability, continues to serve as a visual anchor, embodying the four pillars that define MSM: Education, Research, Clinical Excellence and Community Engagement.

Building upon this foundation, the I AM MSM mark incorporates five sequential squares, each representing a decade of MSM’s history. Aligned in a left-to-right progression, this design functions as both a tribute to our rich legacy and a bold expression of forward momentum. It encapsulates MSM’s enduring impact, honoring the past while embracing the promise of the future with optimism and purpose.

At the heart of this milestone branding, MSM’s signature True Blues color palette remains the foundation, signifying the institution’s unwavering commitment to excellence and service. To commemorate this landmark quinquennial occasion, a radiant and dynamic gold has been introduced, adding a sense of prestige, celebration and vitality to the visual identity. This refined palette reinforces the depth of MSM’s legacy while marking this momentous anniversary with the vibrancy it deserves.

brand design team

Matt Rose, Dayna Edmonds, Chris Triplett, Jenifer Cooper