curriculum vitae
education
Graduate
M. F. A. Graphic Design, Miami International University of Art & Design 2005
Undergraduate
B. F. A. Communication Design, Kutztown University of Pennsylvania 1993
experience | industry
Morehouse School of Medicine (MSM)
Atlanta, GA l February 2024–Present
Role: AVP, Brand and Creative Strategy
Duties: Fulfill a design-for-good social mission—direct institution-wide brand strategy and creative operations for a nationally recognized academic health institution, overseeing integrated campaigns, executive communications, digital storytelling and visual identity systems across healthcare, education and community engagement.
- Lead enterprise brand strategy and visual communications initiatives
- Explore generative AI workflows to accelerate concept development, content ideation and visual prototyping across institutional campaigns
- Develop integrated creative systems across digital, print, environmental and campaign platforms
- Partner with executive leadership to evolve and strengthen institutional brand identity
- Guide multidisciplinary creative development from strategy through execution
dezignrogue
Atlanta, GA; Greenville, SC; NYC NY; Miami FL; Allentown PA | 2001–Present
Role: Founder and Creative Lead
Duties: Lead an independent creative consultancy specializing in brand strategy, visual identity, interactive design and integrated communications.
- Direct all creative, operational and client engagement functions
- Lead branding, web, print, environmental and multimedia projects
- Develop strategic creative solutions for startup, healthcare, hospitality, nonprofit and corporate clients
- Manage projects from concept development through production and launch
Clients: Community Health Care Network, VSE, Inc., Novotorium, Healthy Food Now, Veg-E-Systems, The Program for Women and Families, VillageCare, Agile Interfaces, Combank Medical, Forge3, Style Medspa, New City Realty, Raadical Restaurant, Road Runner Car Wash, Dog Fish Design, The Drain Scoop, Therapy Connections, United Tax Solutions
Savannah College of Art and Design (SCAD)
Atlanta, GA l January 2022–January 2024
Role: Senior Executive Director of Design for Good
Duties: Championed SCAD’s globally recognized “Design for Good” philosophy through strategic leadership of SCAD SERVE, the university’s social impact design studio. Directed transformative initiatives addressing homelessness, food insecurity, sustainability and community empowerment through innovative design solutions.
- Built and spearheaded university-wide social impact design initiatives
- Directed strategic partnerships and community engagement programs
- Delivered integrated campaigns and experiential initiatives across all SCAD touchpoints
- Balanced executive strategy with hands-on creative leadership
- Cultivated a culture of purpose-driven innovation and collaboration
Deloitte
Atlanta, GA | 2015–2017
Role: Graphic Design Manager
Duties: Orchestrated strategic visual communications for Deloitte’s largest and most complex pursuits and business development initiatives.
- Directed high-impact proposal and presentation design
- Collaborated with senior partners and executive stakeholders
- Translated complex business concepts into compelling visual narratives
- Elevated pursuit communications through strategic brand storytelling
- Supported enterprise-level client engagement initiatives
Roper Mountain Science Center
Greenville, SC l 2014–2015
Role: Design Lead and Computer Technology
Duties: Directed brand development, visual communications and digital initiatives for the organization.
- Elevated integrated design and technology strategy
- Developed print, digital, social and environmental campaigns
- Established cohesive creative standards and brand systems
get READY girls
Doylestown PA l 2007–2009
Role: Creative Director/Marketing Director
Duties: Led creative strategy, branding, and advertising initiatives for youth-focused consumer products.
- Directed all creative development from concept through production
- Established brand standards and visual direction
- Oversaw integrated marketing communications and consumer engagement
Crayola
Easton PA l 2005–2007
Role: Design Consultant
Duties: Design team leader. Emphasis on the development and concept of unconventional, new technologies developed by the product team.
Focus: an imaginative, experimental design approach.
Deliverables: Concept Development, Visual Communication, Layout, Posters, Packaging, Illustration, Marketing Communications, Point of Purchase, Product Design
The AD Studio
Miami FL l 2004–2005
Role: Art Director
Duties: Design material for numerous types of visual communication media utilized in advertising and promotion. Work directly with clients and service bureaus for consultation of projects.
Deliverables: Art Direction, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Event Design, Exhibit Design, Graphic Design, User Experience, Web Development, Logo Design, Layout, Posters, Brochures, Information Graphics, Photography, Packaging, Marketing Communications, Point of Purchase, Product Design, Account Management, Advertising, Public Relations, Social Media
Clients: Ramada Worldwide, Wingate, Wyndham, Hard Rock Hotel, Royal Caribbean, Meliá Hotels & Resorts Meliá Hotel International, Gran Meliá, Thrifty Car Rental
CEMENT Marketing
New York NY l 2002–2004
Role: Creative Director
Duties: Team lead of a flexible, guerrilla marketing team focusing on innovative, strategic thinking, pragmatism and creativity.
Deliverables: Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Visual Communication, Graphic Design, Ambient Messaging, Marketing Communications, Point of Purchase, Public Relations, Social Media
Clients: BMW Group, New York Department of Health, Sebastian Hair Care, Select NY
CDNOW.com
New York NY l 1996–2001
Role: Creative Director
Duties: Creative team lead. Craft and continually refine web-based brand and visual identity. Instrumental in positioning CDNOW for successful joint ventures with MTV, VH1, Rollingstone, AOL, Gap and others. Facilitate product differentiation as well as core product merchandising. Provide overall design services to the entire corporation, integrating visual image consciousness and consistency into the culture.
Deliverables: Creative Direction, Account Management, Advertising, Cross-functional Team Leadership, Team Building, Creative Strategy and Planning, Concept Development, Brand Development, Corporate Branding, Visual Communication, Graphic Design, Web Design, User Experience, Web Development, Marketing Communications, Product Design, Account Management, Advertising, Public Relations, Social Media
Consortium Advertising
Bethlehem PA l 1993–1996
Role: Art Director
Duties: Manage art department. Develop and execute progressive design concepts for clients. Play a vital role in the creative process.
Deliverables: Account Management, Advertising, Art Direction, Creative Strategy, Concept Development, Brand Development, Corporate Branding, Visual Communication, Logo Design, Layout, Posters, Information Graphics, Photography, Packaging, Marketing Communications, Image Manipulation
Clients: United Way, Arts Alive! Magazine, Lakes and Commerce Plaza, LifePath.org
experience | academia
Savannah College of Art and Design (SCAD)
Atlanta, GA l September 2018–December 2022
Role: Associate Dean of Academic Services
Duties: Provided executive academic leadership for communication arts and fine arts disciplines, including advertising, branding, graphic design, illustration, photography, painting, sculpture and sequential art.
- Championed academic vision, planning and program development
- Oversaw faculty leadership, curriculum strategy and academic quality
- Strengthened interdisciplinary collaboration across departments
- Served as liaison between administration, faculty and students
- Promoted innovation, creative excellence and student success
Savannah College of Art and Design (SCAD)
Atlanta, GA l March 2017–September 2018
Role: Associate Chair, Graphic Design
Duties: Lead a vibrant team that nurtures the next generation of visual communication innovators. The core of graphic design at SCAD is design thinking. This fundamentally creative process — thinking by doing — encourages students to see differently, shift focus, look from multiple perspectives and realize how perception influences meaning. SCAD’s award-winning future graphic designers become fluent in the visual language that defines today’s powerhouse brands and top-flight organizations.
- Program development
- Curriculum innovation
- Industry integration
- Student outcomes
- Interdisciplinary leadership
- Accreditation
- Recruitment growth
- Building industry partnerships
General Assembly
Atlanta, GA l July 2015–2017
Role: Part-Time Visual Design Instructor
Duties: General Assembly focuses on education for individuals and enterprises in the areas of technology, design and entrepreneurship. Classes and workshops offered: Personal Branding, Building Your Portfolio, Introduction to Photoshop, Introduction to InDesign
University of South Carolina Upstate
Greenville/Spartanburg, SC l August 2013–May 2015
Role: Associate Professor of Graphic Design
Duties: Develop and evolve the graphic design program with the goal of narrowing the distance between design education and practice. My visual communication lead roles armed me with industry experience I’ve adapted for use in the classroom. If advancements in graphic design occur, this innovation is integrated into the course curriculum to better align design education with our industry’s ever evolving demands. Responsible for teaching Freshman, Sophomore, Junior and Senior level undergraduate students.
St. John’s University
New York, NY l January 2013–June 2013
Role: Associate Professor of Graphic Design
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.
Lehigh University
Bethlehem PA l January 2012–June 2012
Role: Professor in the Art, Architecture and Design Program
Duties: Responsible for teaching Sophomore, Junior and Senior level undergraduate students.
Kutztown University
Kutztown PA l June 2005–August 2011
Role: Assistant Professor of Communication Design (Tenure)
Duties: Advertising Design I, Advertising Design II, Senior Seminar: Consumer Product Advertising, Senior Seminar: Non-Profit/Corporate Institutional Advertising, Visual Translation, Introduction to Digital Design II, Print Production and Historical Survey of Graphic Design B.
Recipient of Kutztown University’s 2010–2011 John P. Schellenberg Award for Excellence in Teaching and Learning
Recognized and honored for innovative approaches to teaching. Notably, taking the elements of the Historical Survey of Graphic Design large classroom lecture format and reinventing the course as an online offering and researching the methodology of “fine art distance learning” in order to discover new ways to offer virtual classes that are specifically crafted for the visual learning style of art students. The knowledge and research in the use of technology in the curriculum resulted in presentations to the College of Visual and Performing Arts faculty, at the invitation of the Dean of the College of Visual and Performing Arts, to the Kutztown University campus through the Center for Enhancement of Teaching and at the Pennsylvania State System of Higher Education system-wide conference in Harrisburg, Pennsylvania.
references
Michael Weeks
Director
Roper Mountain Science Center
864 355 8935
Matthew Rose
Art Director
Morehouse School of Medicine
404 290 9375
Jesse Rosenberg
Senior Vice President, Development and Marketing
Anti-Defamation League
678 595 4602
Hyram Laurel
Manager
Community Health Care Network
212 979 0347
