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american association for the advancement of science eblast
The American Association for the Advancement of Science (AAAS) is an American international non-profit organization that promotes cooperation among scientists, defends scientific freedom, encourages scientific responsibility, and supports scientific education and science outreach for the betterment of all humanity.
interactive: customer relationship management
A solid example of design that connects with people, increases efficiency, drives content, and elicits customer response.
- Designed for default images off so message still comes across without images.
- Purpose-built emails: read me, buy me, or join me categories.
- Join me emails depend on good copywriting (concise, easy to read), low number of images, and 16+ point size typography.
- Contains mobile-friendly and responsive email attributes following the mantra “one eyeball, one thumb, and arm’s-length.”